Sales Training Interactive Knowledge Bank

White Paper

KAM Excellence

 

As the procurement of services becomes increasingly centralized, winning business means all or nothing. Building close relationships with your top customers is the secret to growing profitability in these challenging times. In this Mercuri International white paper you get insights into what successful Strategic Account Management is and how it leads to a measurable impact on business results.

Video podcasts
Video podcasts
White Paper

Important aspects of Key Account Management

Dave Cusdin, technology sector expert at Mercuri International, talks about the most important aspects of successful Key Account Management

"Important aspects of Key Account Management" video with Dave Cusdin http://vimeo.com/35009317

Video podcasts
Video podcasts
White Paper

The Bowtie approach to Key Account Management

Dave Cusdin, technology sector expert at Mercuri International, explains The Bowtie approach to Key Account Management, and what the optimal interaction points between a supplier and a customer look like

"The Bowtie approach to Key Account Management" video with Dave Cusdin http://vimeo.com/35009553

White Paper

Siemens Account Management

Article by Velocity Reprint - Strategic Account Management Association (SAMA).  Siemens - account management at an integrated technology company

White Paper

Hewlett Packard - Re-engineering Strategic Account Planning

Article by Velocity Reprint (Strategic Account Management Association - SAMA) on re-engineering strategic account planning at Hewlett Packard: Five lessons from the front line

White Paper

Focus: Account Manager | Implementing Strategic Account Management

Focus:  Account Manager - a supplement to Velocity - the magazine of the Strategic Account Management Association (SAMA)

This article details the 10 step approach to Key Account Management at Philips.

White Paper

Increasing Sales Quickly

Need to grow fast? Here are 4 things you can start to do today!

White Paper

Hyper Effective Sales Teams

The best teams always seem to be on their game and producing results. Here's how they do it!

White Paper

Excuses and Poor Performance

“I can’t help it, it’s not my fault! They should do something about it!” We have all heard this and we may even have said it as some sort of justification for non performance. In this article we examine the excuses and reasons!

White Paper

Dare you ignore blended learning

Does your training budget go far enough and does it get results? Ignore the myths Blended Learning is the future!