Claas Case Study

Read about the creation of growth and the success of cross selling in this major manufacturer of agricultural machinery. A Mercuri International Sales Training success story

Claas UK is a subsidiary of the family owned German agricultural machinery manufacturer. Their main product lines are self propelled harvesting machines. Over many years they built a fine reputation for efficient & productive systems.

Similarly, competitors spent many years refining and improving their products attempting to close the performance gap. Claas operate on a truly global scale with a substantial professional network of owned, managed and 3rd party sales channels.

This case study covers a 2 year period; since this case study was created Claas have gone on to launch into new markets and products. We are currently measuring the impact of the new Claas Sales Leader programme and an "Assertive Selling" program designed to take on the market leader in a new product area.

Claas Case Study pdf